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Japan

Strategic ‘Beloved Town’ Initiative through Ordinances – Sagamihara City Challenges with Filming Location Invitations, Civic Pride × City Promotion

Brand: Sagamihara City

Campaign: Civic Pride Promotion Strategy

Source: https://www.advertimes.com/20260825/article554205/

Goal: Increase city recognition and regional attachment

Claim: Enhancing Civic Pride in Sagamihara

Media: Internet surveys, public engagement activities

Summary: Sagamihara City has implemented the 'Civic Pride Ordinance for Everyone in Sagamihara' and the 'Ordinance to Revitalize Sagamihara through the Power of Visual Media' to foster civic pride and promote the city. The objectives include improving the city's recognition and residents' attachment, with targets for the recognition rate at 86.5% and attachment at 79.4% by 2025. The city highlights its child-friendly environment and vibrant sports community, aiming to attract new fans and enhance local pride.