Campaign Diaries
Displaying 1 Campaigns for this Brand.
Portugal
Casa Milhafre opens in Terceira Island and transforms each visit into a contribution to biodiversity
Goal: To promote brand products and support environmental preservation.
Claim: Values of Another Nature
Media: Interactive installation, social media
Summary: Milhafre dos Açores launched Casa Milhafre, a temporary installation at Teatro Angrense, promoting local products while contributing to environmental recovery. For each visitor that registers, the brand will support an environmental recovery action on the island, targeting invasive species removal and native tree planting. The initiative combines sensory experiences and sustainability messaging through plantable invitations, highlighting the brand's commitment to biodiversity and the Azorean territory.
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