Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Placed Children’s Books in Post Offices, Received 29,000 Likes: Poplar Publishing x Japan Post Begin Trial Sales in Bookstore-less Areas

Brand: Poplar Publishing

Campaign: Trial Sale of Children’s Books at Post Offices

Source: https://www.advertimes.com/20260914/article557430/

Goal: To provide access to children's books in areas without bookstores.

Claim: Creating new communications through books found at post offices.

Media: Social media (X platform)

Summary: Poplar Publishing and Japan Post initiated a trial sale of children's books at select post offices in areas lacking bookstores, aiming to foster connections between children and literature. The campaign has received significant positive feedback, with 29,000 likes on social media, reflecting community support for increasing access to children's literature.

Hungary

From Censorship to Storytelling Magic: Powerful Campaigns to Support Reading Books

Brand: Líra

Campaign: Campaign against censorship of LGBTQ+ books

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2025-05/od-cenzury-po-kouzla-pribehu-silne-kampane-na-podporu-cteni-knih/

Goal: To combat censorship and promote reading

Claim: Books are not dead

Media: Print and in-store campaigns

Summary: The article discusses various campaigns focused on promoting reading and literacy, notably a campaign by Líra against Hungarian government censorship of LGBTQ+ books. With creative approaches using AI to generate engaging visuals, these campaigns aim to fight against declining book sales and celebrate the importance of storytelling.

censorship literacy reading storytelling