Repsol

Campaign Diaries

Portugal

Repsol Renews Partnership with João Ferreira and Appoints Pilot as Lubricants Ambassador

Brand: Repsol

Campaign: Partnership Renewal with João Ferreira

Source: https://www.imagensdemarca.pt/artigo/repsol-renova-parceria-com-joao-ferreira-e-nomeia-piloto-embaixador-dos-lubrificantes/

Goal: To enhance product development through motorsport technology.

Claim: Hi-Tech & Hi-Touch

Summary: Repsol has renewed its partnership with Portuguese rally-raid pilot João Ferreira, who will act as an ambassador for Repsol Lubricants in Portugal. This collaboration, which began in 2024, aims to bridge competitive technology with consumer products. The partnership highlights the brand's commitment to motorsport and the development of high-performance lubricants through rigorous testing in extreme conditions.

Campaign Diaries

No Brand Diaries found.

Portugal

Repsol Brings Author Cuisine to Meo Kalorama

Brand: Repsol

Campaign: Food Experience

Source: https://www.imagensdemarca.pt/artigo/repsol-leva-cozinha-de-autor-ao-meo-kalorama/

Goal: To connect contemporary cuisine with a younger audience

Summary: Repsol introduced the Food Experience at the Meo Kalorama festival, showcasing dishes from renowned chefs in an informal setting. The initiative aims to bridge the gap between culinary art and younger consumers while maintaining chefs' quality and identity. The marketing strategy includes experiences related to gastronomy, music, and sports.

Campaign Diaries

No Brand Diaries found.

brand experience festivals gastronomy

Portugal

Brands Without Borders

Brand: Repsol

Campaign: Sustainable Fuel Development

Source: https://www.imagensdemarca.pt/artigo/marcas-sem-fronteiras-1786116487383/

Goal: To showcase advanced renewable liquid fuel development

Claim: Renewable liquid fuels from waste are a competitive solution

Summary: During the summer season, a special issue highlights various brand activities beyond borders, including Repsol's initiatives in Saudi Arabia, where they demonstrated the competitiveness of advanced renewable liquid fuels developed from waste. The issue also covers Volvo's new EX60 in Sweden, Haier's sports-related strategies in Paris, iServices' internationalization efforts in Barcelona, and the aspirations of Banana da Madeira to establish itself outside Madeira.

Campaign Diaries

No Brand Diaries found.

branding internationalization sustainability

Spain

Repsol turns to opera in ‘A path is made by stopping’, the new platform for its service stations

Brand: Repsol

Campaign: Se hace camino al parar

Source: https://www.reasonwhy.es/actualidad/repsol-estaciones-servicio-campana-se-hace-camino-al-parar

Goal: Promote Repsol's service stations

Summary: Repsol has launched a new campaign titled 'Se hace camino al parar' which incorporates opera to promote its service stations. The article hints at the brand's strategy and positioning in the market.

Campaign Diaries

No Brand Diaries found.

advertising Opera Repsol