Campaign Diaries
Displaying 2 Campaigns for this Brand.
Australia
Cathay taps into creator territory to sell Hong Kong one square kilometre at a time
Brand: Cathay Pacific
Campaign: Hong Kong: The Most Fun Per km²
Goal: Encourage travelers to explore beyond familiar landmarks in Hong Kong
Claim: Hong Kong's density as a competitive tourism advantage
Media: TikTok, Instagram
Summary: Cathay Pacific is using creator marketing to promote tourism to Hong Kong, particularly targeting Australians and New Zealanders. The campaign, which invites creators to explore one square kilometre of the city, emphasizes its unique density as a tourism asset. Collaborations with various creators will be showcased on TikTok and Instagram, bridging social media content with travel itineraries and fares.
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Published: August 29, 2026
🔒 Analysis Members Only
Hong Kong
Cathay Pacific Restricts Travel to Show How Much Hong Kong Offers
Brand: Cathay Pacific
Campaign: Hong Kong: The Most Fun Per km²
Goal: To encourage tourists to explore Hong Kong's offerings within smaller areas.
Media: TikTok, Instagram
Summary: Cathay Pacific has launched a new phase of their campaign 'Hong Kong: The Most Fun Per km²', where content creators are given one square kilometer of Hong Kong to explore and showcase. This approach highlights the city's density as a tourist advantage, presenting hidden gems across various neighborhoods through social media. With a recent increase in international arrivals, the campaign aims to keep visitors engaged in the city.
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