Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovenia

Ljubljana has a new address for good stories

Brand: IKEA

Campaign: Let’s Relax

Source: https://www.marketingmagazin.si/aktualno/novice/11863/ljubljana-ima-nov-naslov-za-dobre-zgodbe/novice

Goal: Highlight the habit of food photography and sharing on social media

Claim: Let's Relax

Summary: Nearly ten years ago, IKEA launched the 'Let's Relax' campaign to draw attention to the rapidly growing trend of photographing food and sharing meals on social media.

Slovenia

Top 100 Creative Directors in the Region: Among Them are 24 Slovenians – Marketing Magazine

Brand: IKEA

Campaign: Let’s Relax

Source: https://www.marketingmagazin.si/aktualno/novice/11931/top-100-kreativnih-direktorjev-v-regiji-med-njimi-kar-24-slovencev/novice

Goal: Raise awareness about food photography habits

Media: Social media

Summary: Nearly ten years ago, IKEA launched the 'Let’s Relax' campaign to highlight the growing trend of photographing food and sharing meals on social media.

food photography IKEA social media

Slovenia

What Remains Unsaid in Marketing?

Brand: IKEA

Campaign: Let’s Relax

Source: https://www.marketingmagazin.si/aktualno/mmarketing/11924/kaj-v-marketingu-ostaja-neizreceno/novice

Goal: Raise awareness about food photography habits

Claim: Let's Relax

Media: Social media

Summary: Nearly a decade ago, IKEA's campaign 'Let's Relax' highlighted the growing trend of photographing food and sharing meals on social media.

food photography IKEA social media

Croatia

INTERSPORT at the Rhythm of Sports

Brand: IKEA

Campaign: Let’s Relax

Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/11929/intersport-v-ritmu-sporta/novice

Goal: Highlight the trend of photographing food and sharing meals on social media.

Claim: Let's Relax

Summary: Almost ten years ago, IKEA launched the campaign 'Let's Relax' to draw attention to the growing habit of photographing food and sharing meals on social media.

food photography social media