Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Local industry reacts as Meta agrees to introduce new safety features for US teens

Brand: Meta

Campaign: New safety features for US teens

Source: https://stoppress.co.nz/news/local-industry-reacts-as-meta-agrees-to-introduce-new-safety-features-for-us-teens/

Goal: To protect young users on social media platforms

Claim: Significant structural intervention for the protection of teens

Media: Instagram, Facebook

Summary: Meta has agreed to introduce new safety features on Instagram and Facebook for users aged 13 to 17 in the US, as part of an $18 billion settlement. The features include a night mode, daily time caps, breaks after extended usage, and design changes to protect young users from addiction and data misuse. This settlement represents a significant shift in how platforms serve young people and may influence similar regulations in other regions.

Norway

The Department reacts to Schibsted’s advertising choices after privacy criticism

Brand: Schibsted

Campaign: New Advertising Model

Source: https://www.kampanje.com/medier/staten-reagerer-pa-schibsted-grep/1016504

Goal: To introduce a new advertising payment model for users who opt out of data sharing

Claim: Users must pay to avoid personalized advertising

Media: Digital newspapers

Summary: Schibsted has introduced a controversial advertising model where users have to pay if they choose not to share their data while reading Schibsted newspapers. The Department's Security and Service Organization (DSS) criticized this policy, arguing it compels employees to pay to avoid personalized ads, raising concerns about privacy compliance. After backlash, Schibsted's communication chief stated they are working on a solution to allow employers to cover these costs for employees dodging personalized advertising.

advertising data privacy user consent