Campaign Diaries
The Department reacts to Schibsted’s advertising choices after privacy criticism
Source: https://www.kampanje.com/medier/staten-reagerer-pa-schibsted-grep/1016504
Goal: To introduce a new advertising payment model for users who opt out of data sharing
Claim: Users must pay to avoid personalized advertising
Media: Digital newspapers
Summary: Schibsted has introduced a controversial advertising model where users have to pay if they choose not to share their data while reading Schibsted newspapers. The Department's Security and Service Organization (DSS) criticized this policy, arguing it compels employees to pay to avoid personalized ads, raising concerns about privacy compliance. After backlash, Schibsted's communication chief stated they are working on a solution to allow employers to cover these costs for employees dodging personalized advertising.
Campaign Diaries
No Brand Diaries found.