Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Machado and Chipotle’s New Creator-Led Campaign: How to Cede Control Without Getting into Trouble

Campaign: For real

Source: https://www.adlatina.com/publicidad/machado-y-la-nueva-campaa-de-chipotle-liderada-por-creadores-cmo-ceder-el-control-sin-meterse-en-problemas

Goal: To promote fresh food preparation methods and engage consumers through creator content

Claim: For real

Media: TikTok, Instagram, YouTube, television

Summary: Chipotle has launched a new campaign led by Fernando Machado that gives creative freedom to a hundred content creators. They produced content from inside kitchens at fifty locations across the US, Canada, and London, resulting in over a hundred social media posts and a national TV ad. The campaign continues Chipotle's longstanding positioning of freshness without freezers or microwaves. The content was created without traditional scripts or shooting lists, highlighting the brand's innovative approach to marketing.

Global

Fernando Machado Just Let 100 Creators Loose in 50 Chipotle Kitchens

Brand: Chipotle

Campaign: 100 Creators

Source: https://www.adweek.com/brand-marketing/fernando-machado-just-let-100-creators-loose-in-50-chipotle-kitchens/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: To engage creators in the preparation of food to promote the brand.

Summary: Fernando Machado, the new chief brand officer at Chipotle, launched his first campaign titled '100 Creators,' which involved 100 creators working inside the kitchens of 50 Chipotle restaurants across North America and London. This initiative aims to create a fresh and engaging brand experience.

Chipotle creativity marketing QSR