Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Belonging is a funny business: Brand Summit 2026 wrap

Brand: Dove

Campaign: Campaign for Real Beauty

Source: https://stoppress.co.nz/news/belonging-is-a-funny-business-brand-summit-2026-wrap/

Goal: To challenge beauty standards and promote self-esteem among women.

Claim: Courage Is Beautiful, #TurnYourBack

Media: Social media, livestreaming

Summary: At Brand Summit 2026, former Dove executive Firdaous El Honsali reflected on the brand's impactful Campaign for Real Beauty, which began in 2004, emphasizing its role in challenging beauty standards. The summit highlighted Dove's responses to societal issues like AI beauty filters through campaigns that promote authenticity. Other speakers discussed local brand engagement and community building, exemplified by Two Dudes, a men's skincare brand that uses humor and stunts to connect with consumers.

Belgium

Kruidvat Questions the Beauty Ideal Promoted by Social Media

Brand: Kruidvat

Campaign: null

Source: https://pub.be/fr/kruidvat-remet-en-question-lideal-de-beaute-vehicule-par-les-reseaux-sociaux/

Goal: To challenge beauty standards promoted by social media

Summary: Kruidvat questions the beauty ideals conveyed by social media, aiming to promote more realistic beauty standards.

beauty standards social media

Germany

Real Beauty Initiative: With this OOH installation, Dove exposes beauty pitfalls on social media

Brand: Dove

Campaign: Real Beauty Initiative

Source: https://www.horizont.net/agenturen/nachrichten/real-beauty-initiative-mit-dieser-ooh-installation-entlarvt-dove-beauty-fallen-auf-social-media-235279

Goal: To highlight the pitfalls of beauty standards on social media

Claim: Real beauty is not defined by social media standards

Media: Out of Home (OOH)

Summary: Dove's Real Beauty Initiative employs an Out of Home installation to expose the deceptive beauty standards perpetuated on social media. The campaign aims to challenge and redefine the concept of beauty.

beauty standards Dove social media