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Displaying 1 Campaigns tagged with "digital-out-of-home"
New Zealand
Shoptalk expands healthcare footprint with launch of Medtalk
Goal: To provide relevant healthcare-focused advertising in medical environments
Claim: Contextual relevance matters in healthcare advertising
Media: Digital out of home
Summary: Shoptalk, formerly known as Giggle Entertainment Network, has launched Medtalk, a healthcare-focused digital out of home network that spans over 165 medical venues across New Zealand. This initiative reflects a deliberate approach to creating advertising content that resonates within healthcare settings, catering to a wide array of advertisers, including pharmaceutical companies and retail health brands, in environments where health and financial decisions are top of mind for the audience.