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Czech Republic

Find Your Ninth Sense with Garmin and Jiří Procházka

Brand: Garmin

Campaign: Path of the Ninth Sense

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/garmin-jiri-prochazka-cesta-devateho-smyslu/

Goal: To encourage the public to find a balance between performance and recovery.

Claim: The real shift doesn't come from constantly pushing limits, but from recognizing when to push and when to slow down.

Summary: Garmin, in collaboration with MMA fighter Jiří Procházka, has launched the 'Path of the Ninth Sense' challenge, promoting a balance between performance and recovery. Participants can compete for Garmin fēnix 9 Pro watches through a series of nine tests until September 30, 2026. The campaign aims to connect the watch's capabilities with real-life lifestyle and the ambassador's authentic personality.