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Out Look: Guinness Storehouse Lets Summer Flow Across Dublin
Source: https://www.adworld.ie/2026/07/31/out-look-guinness-storehouse-lets-summer-flow-across-dublin/
Goal: Connect the attraction with the movement, energy, and social life of Dublin during the summer.
Claim: Summer in Dublin. It all flows from here.
Media: Out of Home (OOH) formats, digital screens, murals
Summary: The Guinness Storehouse launched a summer campaign across Dublin that employs various out-of-home formats to enhance its visibility and connection to the city's vibrant social scene. With a message emphasizing the summer experience in Dublin, the campaign starts at Dublin Airport and extends throughout the city, also featuring a specific focus on Thursday evenings to engage audiences planning their social activities. A colorful mural in South William Street further embodies the campaign's visual identity.