Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

The Birth Story of ‘Gokiko.’ – Why Voices Crying Over Cockroaches in Pest Control Radio Commercial

Brand: KINCHO

Campaign: Gokiko.

Source: https://www.advertimes.com/20260911/article556531/

Goal: Promote the Gokiburi Muenda (Cockroach Ender) product.

Media: Radio

Summary: KINCHO launched a radio commercial series for its Gokiburi Muenda product titled 'Gokiko.' The series features a conversation between a young girl, Gokiko, and her concerned mother about the dangers of cockroaches and the use of the product. Through humor and relatable scenarios, the campaign aims to educate listeners about pest control during the summer sales period.

Japan

OCC Award 2026 Grand Prize Winner: Dentsu’s ‘Adolescent Sketch’ Radio Commercial

Brand: 大日本除虫菊 (Dai Nippon Jochuuki)

Campaign: 思春期スケッチ (Adolescent Sketch)

Source: https://www.advertimes.com/20260803/article552324/

Goal: To humorously portray the complexities of adolescence while promoting pest control products.

Media: Radio

Summary: The OCC Awards 2026 announced that the Grand Prix was awarded to the radio commercial series 'Adolescent Sketch' by Masayuki Furukawa from Dentsu Creative KANSAI. This series humorously captures various moments of the complex and sensitive days of adolescence, effectively conveying the message of a pest control product. The campaign features dialogues between a mother and her son, highlighting relatable teenage behavior.

advertising pest control radio commercial