Brand Tracker

Source: https://www.media-marketing.com/vijesti/under-armour-je-garazni-trening-pretvorio-u-ljetnu-kampanju-za-heatgear/

Goal: Promote HeatGear for training in hot weather

Summary: The campaign centers on actor François Arnaud training in an open garage, highlighting Under Armour's HeatGear line for warmer days. Launched in late July, it emphasizes everyday training settings rather than professional sports environments. The campaign features Arnaud as a new global ambassador, building on previous connections established through the series Heated Rivalry. The narrative combines humor with product focus, showcasing existing technologies and a strategic shift towards broader cultural partnerships.