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Under Armour Transformed Garage Training into a Summer Campaign for HeatGear
Goal: Promote HeatGear for training in hot weather
Summary: The campaign centers on actor François Arnaud training in an open garage, highlighting Under Armour's HeatGear line for warmer days. Launched in late July, it emphasizes everyday training settings rather than professional sports environments. The campaign features Arnaud as a new global ambassador, building on previous connections established through the series Heated Rivalry. The narrative combines humor with product focus, showcasing existing technologies and a strategic shift towards broader cultural partnerships.
Zendaya is the new global ambassador of Prada Beauty and the face of Prada Paradoxe
Goal: To reinforce the brand's positioning around authenticity and the multiplicity of feminine identities.
Claim: Zendaya embodies Prada Paradoxe.
Summary: Prada Beauty announced actress Zendaya as its new global ambassador and face of the Prada Paradoxe fragrance. This collaboration aims to highlight the brand's values of authenticity and the diverse identity of women. The campaign coincides with the launch of Prada Paradoxe Sweet Chemistry Eau de Parfum, featuring a unique olfactory signature. The campaign is directed by Oscar-winning filmmaker Barry Jenkins.