Campaign Diaries
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United States
Degree sweats it out with subway commuters for New York summer campaign
Goal: Engage NYC commuters during the summer heat
Claim: The Official Deodorant of the Hottest Commutes
Media: Out-of-home, social media, influencer partnerships
Summary: Degree has launched a hyperlocal campaign in partnership with the MTA to engage New York City commuters dealing with extreme summer heat. The campaign features rebranded subway stations with names like 'Sweat Central' and limited-edition deodorant sticks that offer free subway rides, using social listening to reflect genuine commuter experiences.
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