Brand Tracker

Source: https://www.marketingdive.com/news/degree-sweats-it-out-with-subway-commuters-for-new-york-summer-campaign/826407/

Goal: Engage NYC commuters during the summer heat

Claim: The Official Deodorant of the Hottest Commutes

Media: Out-of-home, social media, influencer partnerships

Summary: Degree has launched a hyperlocal campaign in partnership with the MTA to engage New York City commuters dealing with extreme summer heat. The campaign features rebranded subway stations with names like 'Sweat Central' and limited-edition deodorant sticks that offer free subway rides, using social listening to reflect genuine commuter experiences.