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Jameson Ginger & Lime Takes Centre Stage in New Summer Campaign
Source: https://www.adworld.ie/2026/07/24/jameson-ginger-lime-takes-centre-stage-in-new-summer-campaign/
Goal: To celebrate Jameson Ginger & Lime and keep it top of mind during summer events.
Claim: Jameson, Ginger & Lime Anytime
Media: Out of Home, Digipoles, Digital Retail, Green Screens, 48 Sheets, Metropoles, programmatic DOOH
Summary: The campaign highlights Jameson Ginger & Lime as a key product for the brand, featuring a special build in Dublin and a multi-channel out-of-home strategy to engage consumers during summer events. The initiative aims to maintain high visibility while celebrating moments of social connection.
Limoncè expands its ready-to-drink range with Spritz alla Siciliana
Goal: Expand presence in the ready-to-drink aperitif market
Claim: Quality and distinctiveness in a practical, ready-to-drink format
Media: Retail distribution
Summary: Limoncè launches the Limoncè Spritz alla Siciliana, a new single-serve cocktail designed to meet the growing demand for premium ready-to-drink solutions. Available from July, this product is part of Stock Spirits Italia's strategy in the ready-to-drink aperitif segment, offering an 8% alcohol content cocktail made with Sicilian lemons. The launch follows the success of Limoncè Aperitivo alla Siciliana and aims to strengthen the brand's international development strategy.