Campaign Diaries
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Italy
Limoncè expands its ready-to-drink range with Spritz alla Siciliana
Goal: Expand presence in the ready-to-drink aperitif market
Claim: Quality and distinctiveness in a practical, ready-to-drink format
Media: Retail distribution
Summary: Limoncè launches the Limoncè Spritz alla Siciliana, a new single-serve cocktail designed to meet the growing demand for premium ready-to-drink solutions. Available from July, this product is part of Stock Spirits Italia's strategy in the ready-to-drink aperitif segment, offering an 8% alcohol content cocktail made with Sicilian lemons. The launch follows the success of Limoncè Aperitivo alla Siciliana and aims to strengthen the brand's international development strategy.
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