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United Arab Emirates

IKEA UAE puts Swedish pronunciation to the test on TikTok

Brand: IKEA

Campaign: Swedish Test

Source: https://campaignme.com/ikea-uae-puts-swedish-pronunciation-to-the-test-on-tiktok/

Goal: Engage consumers through a fun pronunciation challenge

Claim: Test your pronunciation of IKEA names

Media: TikTok

Summary: IKEA UAE launched the Swedish Test as a part of its Back-to-School campaign, challenging TikTok users to pronounce various product names. The campaign allows participants to use a filter for testing their pronunciation and engage with the hashtag IKEASwedishTest, with a chance to win gift cards for correct pronunciations. This interactive format builds on popular social media challenges and underscores IKEA's unique Swedish naming system, providing fun and connection for families during the busy back-to-school season.