Lumo – Show me the case

Campaign Diaries

New Zealand

Lumo’s e3 brings real-time carbon reduction to DOOH in NZ

Brand: Lumo

Campaign: e3 (emissions, efficiency, engine)

Source: https://stoppress.co.nz/news/lumos-e3-brings-real-time-carbon-reduction-to-dooh-in-nz/

Goal: Reduce carbon emissions in digital out of home advertising

Claim: Real-time carbon reduction in DOOH

Media: Digital Out of Home (DOOH)

Summary: Lumo, in collaboration with Cruxx and Latch, has introduced a carbon-aware bidding system called e3 for digital out of home advertising in New Zealand. This system, supported by media agency MBM and Meridian, evaluates the carbon efficiency of screen bids in real time, allowing advertisers to prioritize lower-emission placements dynamically. The solution addresses the need for real-time emission reduction strategies as campaigns run, improving the carbon footprint of media plans significantly.

Campaign Diaries

No Brand Diaries found.

New Zealand

Lumo adds sun and shade data to network via SunSeekr partnership

Brand: Lumo

Campaign: Sunshine State

Source: https://stoppress.co.nz/news/lumo-adds-sun-and-shade-data-to-network-via-sunseekr-partnership/

Goal: To enhance digital billboard effectiveness by integrating real-time sun and shade data.

Claim: Contextual signals allow more effective DOOH advertising.

Media: Digital outdoor advertising (DOOH)

Summary: Lumo has partnered with SunSeekr to integrate real-time sun and shade data into its digital billboard network across New Zealand. This partnership, named 'Sunshine State,' allows for dynamic creative optimization based on specific sunlight conditions at billboard locations. The technology helps brands optimize their advertisements according to current sunlight and shade, thereby enhancing advertising effectiveness and providing more accurate carbon emissions data.

Campaign Diaries

No Brand Diaries found.

Digital Advertising outdoor media real-time data