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New Zealand

Lumo adds sun and shade data to network via SunSeekr partnership

Brand: Lumo

Campaign: Sunshine State

Source: https://stoppress.co.nz/news/lumo-adds-sun-and-shade-data-to-network-via-sunseekr-partnership/

Goal: To enhance digital billboard effectiveness by integrating real-time sun and shade data.

Claim: Contextual signals allow more effective DOOH advertising.

Media: Digital outdoor advertising (DOOH)

Summary: Lumo has partnered with SunSeekr to integrate real-time sun and shade data into its digital billboard network across New Zealand. This partnership, named 'Sunshine State,' allows for dynamic creative optimization based on specific sunlight conditions at billboard locations. The technology helps brands optimize their advertisements according to current sunlight and shade, thereby enhancing advertising effectiveness and providing more accurate carbon emissions data.