Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Lumo’s e3 brings real-time carbon reduction to DOOH in NZ

Brand: Lumo

Campaign: e3 (emissions, efficiency, engine)

Source: https://stoppress.co.nz/news/lumos-e3-brings-real-time-carbon-reduction-to-dooh-in-nz/

Goal: Reduce carbon emissions in digital out of home advertising

Claim: Real-time carbon reduction in DOOH

Media: Digital Out of Home (DOOH)

Summary: Lumo, in collaboration with Cruxx and Latch, has introduced a carbon-aware bidding system called e3 for digital out of home advertising in New Zealand. This system, supported by media agency MBM and Meridian, evaluates the carbon efficiency of screen bids in real time, allowing advertisers to prioritize lower-emission placements dynamically. The solution addresses the need for real-time emission reduction strategies as campaigns run, improving the carbon footprint of media plans significantly.