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Japan

Mone Kamishiraishi Talks About the Appeal of Cement in Four Languages: New CM Reveals the Hidden Face of Taiheiyo Cement

Brand: Taiheiyo Cement

Campaign: Circular Economy and Global Campaign

Source: https://www.advertimes.com/20261016/article560920/

Goal: Raise awareness about the potential and contribution of cement.

Claim: Cement is surprisingly amazing!

Media: Television

Summary: Taiheiyo Cement launched a new television commercial series featuring actress Mone Kamishiraishi, titled "Circular Economy" and "Global," which began airing on October 1. The campaign, with the key message "Cement is surprisingly amazing!", aims to highlight the versatility and importance of cement in building a sustainable and global society, incorporating themes of recycling and the company's international reach. The commercials creatively showcase the material's capabilities through engaging storytelling.