Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

Dukat connects food waste and climate change with a new quiz

Brand: Dukat

Campaign: Hraniš li klimatske promjene?

Source: https://www.media-marketing.com/vijesti/dukat-novim-kvizom-povezuje-bacanje-hrane-i-klimatske-promjene/

Goal: Raise awareness about responsible food management and the link between food waste and climate change

Claim: Small changes in daily habits can have a big impact on reducing food waste and preserving the environment

Media: Online quiz

Summary: Dukat has launched an educational online quiz titled 'Hraniš li klimatske promjene?' as part of its social responsibility project 'Hrana se ne baca', aimed at raising awareness about food waste and its environmental impact. The quiz allows participants to test their knowledge about food waste and aims to educate the public on adopting sustainable habits. The project, initiated in 2023, highlights the connection between food waste and climate change, stressing that food loss contributes significantly to global greenhouse gas emissions. Dukat, the largest food donor in the Croatian food industry, also works on reducing food waste through selling products nearing their expiration date at discount prices.

Japan

Unavoidable Second Glance at the Supermarket: Tatsuya Fujiwara’s ‘Face Lettuce’ by Ajinomoto Limited to 10,000 Units

Brand: Ajinomoto

Campaign: Buy Lettuce

Source: https://www.advertimes.com/20260722/article551237/

Goal: Reduce food waste by promoting lettuce consumption

Claim: Lettuce face of Tatsuya Fujiwara

Media: Social media (X)

Summary: Ajinomoto has launched a campaign featuring lettuce wrapped in packaging with the face of actor Tatsuya Fujiwara to encourage consumption and reduce food waste. The limited edition 'lettuce with Tatsuya Fujiwara's face' will be available in select supermarkets in Tokyo and Kansai regions. The campaign includes a QR code linking to recipes for using lettuce, as a response to disposal issues highlighted by a survey indicating many families have wasted lettuce in the past. Fujiwara's humorous commentary on the promotion adds to its appeal.

food waste lettuce recipes sustainability Tatsuya Fujiwara