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Croatia

Dukat connects food waste and climate change with a new quiz

Brand: Dukat

Campaign: Hraniš li klimatske promjene?

Source: https://www.media-marketing.com/vijesti/dukat-novim-kvizom-povezuje-bacanje-hrane-i-klimatske-promjene/

Goal: Raise awareness about responsible food management and the link between food waste and climate change

Claim: Small changes in daily habits can have a big impact on reducing food waste and preserving the environment

Media: Online quiz

Summary: Dukat has launched an educational online quiz titled 'Hraniš li klimatske promjene?' as part of its social responsibility project 'Hrana se ne baca', aimed at raising awareness about food waste and its environmental impact. The quiz allows participants to test their knowledge about food waste and aims to educate the public on adopting sustainable habits. The project, initiated in 2023, highlights the connection between food waste and climate change, stressing that food loss contributes significantly to global greenhouse gas emissions. Dukat, the largest food donor in the Croatian food industry, also works on reducing food waste through selling products nearing their expiration date at discount prices.