Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Ikea tells the story of accessible design with ‘Smart also in price’, the new campaign by Ogilvy

Brand: IKEA

Campaign: Smart anche nel prezzo

Source: https://brand-news.it/brand/casa/arredamento/ikea-racconta-il-design-accessibile-con-smart-anche-nel-prezzo-la-nuova-campagna-firmata-ogilvy/

Goal: Show that saving does not mean sacrificing quality.

Claim: Smart also in price

Media: Online, social media, video on demand, radio

Summary: Ikea's new campaign 'Smart anche nel prezzo', created by Ogilvy, emphasizes accessible design as a result of intelligent planning rather than just price reduction. The campaign targets the needs of Italian consumers who are becoming more budget-conscious, promoting the idea that quality and functionality can coexist at affordable prices. The campaign will roll out across various media channels including online platforms and radio, and will feature influencer collaborations starting November 2.

Quality Sets the ‘Fine Nose’ on Consumers in the New YoSoy Campaign

Brand: YoSoy

Campaign: null

Source: https://www.reasonwhy.es/actualidad/yosoy-campana-publicidad-morros-finos-exigencia-calidad

Goal: Highlight quality to consumers

Summary: The article discusses a new campaign by YoSoy that emphasizes quality, aimed at capturing consumer attention. The phrase 'morro fino' suggests a refined taste among consumers.

consumer engagement quality