Atún Dolores

Comments off | By · October 18, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Mexico

Premiere: Atún Dolores, Havas Mexico and Whisky present ‘OrganillAd’

Brand: Atún Dolores
Campaign: OrganillAd

Source: https://www.adlatina.com/publicidad/preestreno-atn-dolores-havas-mxico-y-whisky-presentan-organillad

Goal: To create a new advertising medium using traditional organ grinder music

Claim: For the first time, a commercial jingle is played from a street organ

Media: Street advertising through organ grinders

Summary: Atún Dolores launched the 'OrganillAd' campaign, creating a unique advertising medium by using traditional street organ music to play a commercial jingle. This innovative approach connects the brand with Mexican culture while respecting the tradition of organ grinders, involving collaboration with the Union of Organilleros. The campaign aims to engage audiences in Mexico City, honoring the essence of a beloved cultural practice.

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Brand
Atún Dolores Campaign: OrganillAd Source: https://www.adlatina.com/publicidad/preestreno-atn-dolores-havas-mxico-y-whisky-presentan-organillad Goal: To create a new advertising...