Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Hundstallet Launches Campaign in Documentary Format

Campaign: Koda’s Journey

Source: https://www.resume.se/marknadsforing/kampanj/kodas-ode-skildras-i-realtid-hundstallets-kampanj-saknar-slutdatum/

Goal: To raise awareness about the rehabilitation process of homeless dogs and promote dog welfare.

Claim: Real stories of dog rehabilitation and care take time.

Media: Print, digital outdoor advertising, and social media.

Summary: Hundstallet has launched a documentary-format campaign featuring a dog named Koda, showcasing his journey from homelessness to rehabilitation. The campaign aims to highlight the care, training, and time required for a dog to find a new home, using the lens of documentary photographer Pieter ten Hoopen to document real-time progress over an indefinite period.

Uruguay

Teletón Labs: the new innovation unit that has already raised $3.7 million from ANII and seeks to develop solutions for Latam

Brand: Teletón

Campaign: Teletón Labs

Source: https://infonegocios.biz/nota-principal/teleton-labs-la-nueva-unidad-de-innovacion-que-ya-capto-3-7-millones-de-anii-y-busca-desarrollar-soluciones-para-latam

Goal: Develop rehabilitation solutions for Latin America

Claim: Democratizing access to gait analysis

Summary: Teletón Uruguay has launched Teletón Labs, a new innovation unit aimed at transforming 20 years of knowledge in rehabilitation and inclusion into marketable solutions. They have already secured $3.7 million from the National Agency for Research and Innovation to develop an AI-based gait analysis tool using a mobile phone, making advanced rehabilitation technologies more accessible.

inclusion innovation rehabilitation technology