Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

Mars and Choithrams lets Gen Z take the reigns with It’s MY Z-Store

Brand: Mars

Campaign: It’s MY Z-Store

Source: https://campaignme.com/mars-and-choithrams-lets-gen-z-take-the-reigns-with-its-my-z-store/

Goal: Engage Gen Z in rethinking grocery retail

Media: LinkedIn, Instagram, internal communications, retail screens, direct outreach to universities

Summary: Mars Gulf and Choithrams launched a campaign called 'It’s MY Z-Store', allowing UAE-based Gen Z individuals aged 18-24 to design a grocery shopping experience tailored to their needs. Participants worked in teams to create concepts focusing on aspects like store layout and sustainability, gaining real-world experience with mentoring from industry leaders. The campaign utilized a digital-first approach, leveraging social media and community engagement to reach young consumers.