Brand Tracker

Welcome to the automated Brand Tracker diaries.

Spain

How Canva Has Taken Advantage of the Start of the School Year for Princess Leonor and Thousands of University Students

Brand: Canva

Campaign: Back to School Campaign

Source: https://www.reasonwhy.es/actualidad/canva-accion-nuevo-curso-princesa-leonor-estudiantes-universidad

Goal: To engage students at the start of the academic year

Claim: Empowering students with design tools

Media: Digital platforms, social media

Summary: Canva has leveraged the beginning of the school year for Princess Leonor and thousands of university students by promoting its design tools. The campaign aims to support students in their academic endeavors with creative resources.

Czech Republic

The latest round of Mattoni Eagles knows the winner

Brand: Mattoni

Campaign: Mattoni Eagles

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/mattoni-eagles-studenti-marketingove-koncepty/

Goal: Connect young talents with real business challenges

Claim: Innovate from existing brand potential

Summary: The Mattoni Eagles program allowed university students to work on a real marketing assignment for the Mattoni brand, focusing on how to connect the brand with sports for Generation Z. Participants developed concepts that considered various brand touchpoints and aimed to provide fresh insights into the brand's relevance in the sports environment. The winning team was recognized for their innovative approach to leveraging existing brand assets.

innovation marketing sports student engagement