Brand Tracker

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Ireland

Kingsbridge targets patients down South

Brand: Kingsbridge Private Hospital

Campaign: Some Things Are Worth Talking About

Source: https://marketing.ie/kingsbridge-targets-patients-down-south/

Goal: To inform consumers with private health insurance about the availability of consultations at Kingsbridge.

Claim: Some Things Are Worth Talking About

Media: TV, VOD, radio, out of home (OOH), press, social, digital

Summary: Kingsbridge Private Hospital launched an integrated campaign targeting patients with private medical insurance in the south of the Border, aimed at raising awareness about accessing consultations within two weeks. The campaign features two neighbors discussing the positive experience of one who received treatment at Kingsbridge, highlighting the importance of word-of-mouth in accessing private healthcare services.