Campaign Diaries
SoMo Borac 2026: How Much Does Audience Attention Cost and Who Will Win the Awards?
Goal: To discuss the value of audience attention in digital advertising
Media: Digital platforms, panels, and conferences
Summary: The SoMo Borac 2026 event, powered by Aleph, focuses on the value of audience attention in the digital age. Set to take place on October 23rd in Zagreb, it will gather representatives from the digital, marketing, and media industries. The event features speaker sessions and panel discussions on topics like digital advertising, content development, and the impact of AI on media. New award categories highlighting projects utilizing AI and engaging organic content will also be introduced, along with the inaugural SoMo Grand Prix.
Campaign Diaries
No Brand Diaries found.
Industry Initiative: Spiderman and Paddington Bear Advocate for the Diversity of Cinema
Goal: Promote diversity in cinema
Summary: The article discusses a campaign featuring popular characters such as Spiderman and Paddington Bear to promote diversity in cinema. This initiative aims to encourage a wider acceptance of various cultures and enhance representation in the film industry.
Campaign Diaries
No Brand Diaries found.
