Brand Tracker

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Ireland

Common Good Creates New Positioning and Campaign for Dublin Business School

Campaign: Ready. Completely.

Source: https://www.adworld.ie/2026/08/28/common-good-creates-new-positioning-and-campaign-for-dublin-business-school/

Goal: To prepare students for the changing employment market.

Claim: Ready. Completely.

Media: Meta, TikTok, Snapchat, digital video, out-of-home, digital audio

Summary: Common Good has launched a new strategic brand campaign for Dublin Business School titled 'Ready. Completely.' The campaign addresses the changing landscape of education and the job market by emphasizing the need for skills beyond traditional academic qualifications. It highlights the college's readiness to equip students with necessary skills such as critical thinking and creativity. The campaign targets prospective students and their parents and will be executed across various media channels, including social media and digital platforms.