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Spain

Cárnicas Serrano expands its content strategy with Serrano Global Running

Brand: Cárnicas Serrano

Campaign: Serrano Global Running

Source: https://ipmark.com/carnicas-serrano-amplia-estrategia-contenidos-serrano-global-running/

Goal: Connect with new audiences and engage beginner runners

Media: digital platform, social media, YouTube

Summary: Cárnicas Serrano has launched Serrano Global Running, a digital platform aimed at runners of all levels to connect with new audiences and strengthen its ties to athletics. The initiative represents an evolution in the company's content marketing strategy by targeting beginner runners and young audiences interested in wellness and socializing through running. The platform provides specialized content in areas like training, nutrition, and injury prevention, with contributions from athletics experts.