Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Brand: Lenovo

Campaign: Omnichannel Campaign with Amazon Ads

Source: https://communicateonline.me/news/from-homepage-to-doorstep-how-lenovos-omnichannel-campaign-with-amazon-ads-drove-success-during-peak-shopping-season/

Goal: Increase visibility and engagement during peak shopping season

Media: Amazon Ads, Twitch, online video placements, influencer collaborations

Summary: Lenovo implemented an omnichannel marketing campaign in partnership with Amazon Ads to promote its Legion gaming laptops during peak shopping events, ensuring that shoppers encountered the brand across various touchpoints including Amazon and other digital platforms. The campaign generated 48 million impressions, significantly increasing brand searches.

Czech Republic

Decathlon Introduces New Digital Platform, Now Launched in the Czech Republic

Brand: Decathlon

Campaign: New E-commerce Platform Launch

Source: https://www.mam.cz/novinky/online-a-social/2026-06/decathlon-predstavuje-novou-digitalni-platformu-nyni-ji-spustil-take-v-cesku/

Goal: Improve customer experience through an omnichannel platform

Claim: A smoother, simpler, and more personalized customer experience

Media: Digital platform, mobile application

Summary: Decathlon is launching a new e-commerce platform in celebration of its 50th anniversary, aiming to enhance its omnichannel ecosystem by integrating online and offline environments. This platform has already been successfully implemented in several European markets, and early results from its launch in the Czech Republic show promising increases in conversion rates and cart completions. The transformation is supported by a modular technological architecture that improves order management, inventory, and payment processes, ultimately providing a more intuitive shopping experience and supporting Decathlon's objective of making sports accessible to more people.

digital transformation e-commerce omnichannel