Brand Tracker

Welcome to the automated Brand Tracker diaries.

Serbia

UEPS Masterclass 2026: How to Use AI Without Letting It Think

Brand: UEPS

Campaign: Masterclass 2026

Source: https://www.media-marketing.com/vijesti/ueps-masterclass-2026-kako-koristiti-ai-a-ne-prepustiti-mu-razmisljanje/

Goal: Educate participants on effectively using AI in creative processes

Claim: Think with AI, not as AI.

Summary: The first UEPS Masterclass, held in Belgrade, focused on utilizing generative artificial intelligence to enhance creativity rather than diminish it. The event brought together around 200 participants from various sectors including agencies and startups. Key presentations by experts like Dave Birss emphasized using technology for exploration and maintaining human creativity, while Boris Šurija explored the psychological mechanisms influencing AI use among people. The initiative aims to establish a traditional educational format.

Australia

News Australia offers masterclass for retailers ahead of Black Friday

Brand: News Australia

Campaign: In Session: Retail Masterclass

Source: https://mumbrella.com.au/news-australia-offers-masterclass-for-retailers-ahead-of-black-friday-941357

Goal: Help small and medium retailers prepare for Black Friday and Cyber Monday

Claim: Black Friday is no longer just a discount event but the best opportunity to connect with shoppers who are ready to buy

Media: Webinar

Summary: News Australia has launched a free masterclass to assist small and medium retailers in maximizing their sales during Black Friday and Cyber Monday, focusing on actionable strategies based on recent consumer intelligence. With insights on shifting shopping behaviors, the session aims to equip retailers with knowledge on consumer preferences and effective planning for peak trading.

Black Friday Cyber Monday Masterclass retail