Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Black Friday: Portuguese Prepare to Open Their Wallets More

Brand: Worten

Campaign: Black Friday

Source: https://www.imagensdemarca.pt/artigo/black-friday-portugueses-preparam-se-para-abrir-mais-os-cordoes-a-bolsa/

Goal: Increase consumer spending during Black Friday

Media: Television, social media, brand websites, brand apps

Summary: A study by Netsonda for Worten reveals that Portuguese consumers plan to spend an average of 369 euros during this year's Black Friday, marking the highest spending intention since 2018. The study indicates a 88% buying intention among respondents, with technology being the top preference. Worten is identified as the leading choice for purchases, with significant awareness compared to competitors.

Australia

News Australia offers masterclass for retailers ahead of Black Friday

Brand: News Australia

Campaign: In Session: Retail Masterclass

Source: https://mumbrella.com.au/news-australia-offers-masterclass-for-retailers-ahead-of-black-friday-941357

Goal: Help small and medium retailers prepare for Black Friday and Cyber Monday

Claim: Black Friday is no longer just a discount event but the best opportunity to connect with shoppers who are ready to buy

Media: Webinar

Summary: News Australia has launched a free masterclass to assist small and medium retailers in maximizing their sales during Black Friday and Cyber Monday, focusing on actionable strategies based on recent consumer intelligence. With insights on shifting shopping behaviors, the session aims to equip retailers with knowledge on consumer preferences and effective planning for peak trading.

Black Friday Cyber Monday Masterclass retail