Brand Tracker

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Japan

Workman President Surprisingly Denies ‘Complete Victory Declaration’ for Recovery Wear

Brand: Workman

Campaign: MEDiHEAL Recovery Wear

Source: https://www.advertimes.com/20260910/article557123/

Goal: Increase brand awareness and sales in the recovery wear market

Claim: Complete victory in the recovery wear market

Media: Television commercials

Summary: Workman has declared a 'complete victory' in the recovery wear market with its MEDiHEAL brand, achieving the highest sales and brand recognition in the industry. Despite this success, CEO Koji Ohuchi expresses a sense of caution, emphasizing the importance of addressing workers' needs and continuously improving product offerings, which include functional and affordable wear designed for fatigue recovery and comfort during work.

Japan

Workman’s ‘Declaration of Complete Victory’ – Determination to Surpass the Fleece Boom of the Heisei Era with Recovery Wear ‘MEDiHEAL’, Planning for 34 Million Units

Brand: Workman

Campaign: MEDiHEAL COSMOS Promotion

Source: https://www.advertimes.com/20260908/article556820/

Goal: To increase sales of MEDiHEAL recovery wear to 34 million units.

Claim: Complete victory in the recovery wear market.

Summary: Workman's recovery wear line, MEDiHEAL, has set an ambitious sales target of 34 million units for 2026, up from an initially planned 21 million, following a successful launch and high market demand. The brand's recognition has increased, leading to a declaration of 'complete victory' in the recovery wear market during a product launch event. The high-end model, MEDiHEAL COSMOS, is being promoted for both relaxation and active use, aiming to cater to a wide range of customer needs.

recovery wear sales target sports apparel

Japan

“Selling too much, not selling” Sho Sakurai × ‘Recovery Wear’, a ‘strongest tag’ between popular entities leads to website outcry TENTIAL ‘BAKUNE’ faces the wall of ‘too much selling’

Brand: TENTIAL

Campaign: BAKUNE × 櫻井翔 Collaboration Model

Source: https://www.advertimes.com/20260820/article554381/

Goal: Manage overwhelming demand for a collaborative recovery wear model

Media: Web advertising, TV commercials, social media

Summary: TENTIAL's collaboration model of recovery wear 'BAKUNE' with talent Sho Sakurai experienced overwhelming access, leading to reservation sales being halted due to server issues. The demand for this product soared following Sakurai's continued popularity post his group's activities and the overall growth of the recovery wear market. After facing access surges, TENTIAL announced a postponement of sales planned for August 18, with plans to resume sales later.

Celebrity endorsement collaboration fashion recovery wear