Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Hoopla developed the digital platform for the Pope’s visit to Argentina

Brand: Hoopla

Campaign: Digital platform for the Pope’s visit to Argentina

Source: https://www.adlatina.com/nuevas-cuentas/hoopla-desarroll-la-plataforma-digital-para-la-visita-del-papa-a-la-argentina

Goal: To connect a diverse audience with a simple and accessible digital experience for the Pope's events.

Summary: Hoopla developed the digital platform that will serve as the official site and manage registrations and accreditations for events during the Pope's visit to Argentina. The platform aims to provide a unified and user-friendly experience for a wide audience, including young people, seniors, volunteers, and journalists, facilitating easy access to essential information and registration.

Norway

TV Rivals Join Forces for Advertising Online Store

Brand: TV 2

Campaign: One Stop Shop for TV Advertising

Source: https://www.kampanje.com/premium/tv-rivaler-gar-sammen-om-nettbutikk-for-reklame/1027617

Goal: To simplify the purchasing process for TV advertising

Claim: A digital platform for easier buying of TV ads

Media: Television, Digital

Summary: Warner Bros. Discovery, Viaplay, and TV 2 have formed a historic collaboration to create a digital platform that allows advertisers to purchase TV advertising from the three broadcasters in one place, making the process easier and more attractive for media buyers. This initiative will launch with a pilot in the fall and is expected to streamline ad purchases significantly.

collaboration digital platform TV Advertising

Italy

Suntimes realizes the KegleVIP project for Stock Spirits and Keglevich

Brand: Stock Spirits

Campaign: KegleVIP

Source: https://brand-news.it/brand/alimentari/beverage/suntimes-realizza-per-stock-spirits-e-keglevich-il-progetto-e-piattaforma-digitale-keglevip/

Goal: To challenge product-related prejudices through direct tasting experiences.

Media: Digital platform, social media, events

Summary: Suntimes launched the KegleVIP project for Stock Spirits and Keglevich, aimed at challenging prejudices associated with the product through direct experiences. The campaign included a blind tasting event in Milan, where selected bartenders engaged in tasting without prior product recognition, leading to discussions and conclusions about the spirit's identity. A digital platform was introduced as a continuation of the concept, supporting bartender collaboration and an evolving educational framework.

bartender collaboration digital platform tasting experience