Welcome to the automated Brand Tracker diaries.
TV Rivals Join Forces for Advertising Online Store
Source: https://www.kampanje.com/premium/tv-rivaler-gar-sammen-om-nettbutikk-for-reklame/1027617
Goal: To simplify the purchasing process for TV advertising
Claim: A digital platform for easier buying of TV ads
Media: Television, Digital
Summary: Warner Bros. Discovery, Viaplay, and TV 2 have formed a historic collaboration to create a digital platform that allows advertisers to purchase TV advertising from the three broadcasters in one place, making the process easier and more attractive for media buyers. This initiative will launch with a pilot in the fall and is expected to streamline ad purchases significantly.
Harry’s Nut Butter and Sugar Plum Sweetery Win €50k Sky Media Taste of TV Fund
Goal: To help Irish food and drink brands grow through TV advertising
Claim: Access to television advertising for smaller Irish brands
Media: Television
Summary: Harry’s Nut Butter and Sugar Plum Sweetery have won €50k each from the Sky Media Taste of TV Fund, aimed at aiding Irish food brands through TV advertising. This year's initiative doubles the fund and supports smaller brands with production and advertising campaigns on television to increase their market reach.
