Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Hoopla developed the digital platform for the Pope’s visit to Argentina

Brand: Hoopla

Campaign: Digital platform for the Pope’s visit to Argentina

Source: https://www.adlatina.com/nuevas-cuentas/hoopla-desarroll-la-plataforma-digital-para-la-visita-del-papa-a-la-argentina

Goal: To connect a diverse audience with a simple and accessible digital experience for the Pope's events.

Summary: Hoopla developed the digital platform that will serve as the official site and manage registrations and accreditations for events during the Pope's visit to Argentina. The platform aims to provide a unified and user-friendly experience for a wide audience, including young people, seniors, volunteers, and journalists, facilitating easy access to essential information and registration.

Uruguay

If the Pope comes, let it show (what merchandising is being prepared to welcome the Pontiff)

Brand: Librería Editorial Arquidiocesana (LEA)

Campaign: Merchandising for Pope’s Visit

Source: https://infonegocios.biz/nota-principal/si-viene-el-papa-que-se-note-que-merchandising-se-prepara-para-recibir-al-pontifice

Goal: Prepare and sell religious merchandise for the Pope's visit

Summary: Artisans and religious shops in Uruguay are gearing up to sell merchandise for Pope León XIV's visit in November, with items like hats, bracelets, and keychains being produced locally. Although sales have not yet increased, there has been a rise in inquiries related to the Pope's encyclical on artificial intelligence. Local artisans are also brainstorming mass production ideas for the visit, expecting a boost in sales.

Pope visit religious merchandise