Welcome to the automated Brand Tracker diaries.
Displaying 1 Campaigns tagged with "tasting-experience"
Italy
Suntimes realizes the KegleVIP project for Stock Spirits and Keglevich
Goal: To challenge product-related prejudices through direct tasting experiences.
Media: Digital platform, social media, events
Summary: Suntimes launched the KegleVIP project for Stock Spirits and Keglevich, aimed at challenging prejudices associated with the product through direct experiences. The campaign included a blind tasting event in Milan, where selected bartenders engaged in tasting without prior product recognition, leading to discussions and conclusions about the spirit's identity. A digital platform was introduced as a continuation of the concept, supporting bartender collaboration and an evolving educational framework.