Brand Tracker

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Global

SpongeBob and ONE PIECE under Golden Arches: McDonald’s combines two fandoms in a new Happy Meal adventure

Campaign: Happy Meal Adventure with SpongeBob and ONE PIECE

Source: https://www.media-marketing.com/vijesti/spongebob-i-one-piece-pod-zlatnim-lukovima-mcdonalds-spojio-dva-fandoma-u-novu-happy-meal-avanturu/

Goal: To create a crossover experience for fans of both franchises

Claim: An unexpected collaboration creates a grand adventure for fans

Media: In-restaurant experience and digital game

Summary: McDonald's has launched a new Happy Meal collaboration that combines the worlds of SpongeBob SquarePants and ONE PIECE, creating an adventurous experience for children and fans. This collaboration features collectible toys with SpongeBob characters in ONE PIECE costumes and a digital game where users can interact with the toys. The project was developed by tms, which played a key role in creating the visual identity, strategy, and packaging for the campaign, emphasizing the synergy between the two franchises.