Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

SpongeBob and ONE PIECE under Golden Arches: McDonald’s combines two fandoms in a new Happy Meal adventure

Campaign: Happy Meal Adventure with SpongeBob and ONE PIECE

Source: https://www.media-marketing.com/vijesti/spongebob-i-one-piece-pod-zlatnim-lukovima-mcdonalds-spojio-dva-fandoma-u-novu-happy-meal-avanturu/

Goal: To create a crossover experience for fans of both franchises

Claim: An unexpected collaboration creates a grand adventure for fans

Media: In-restaurant experience and digital game

Summary: McDonald's has launched a new Happy Meal collaboration that combines the worlds of SpongeBob SquarePants and ONE PIECE, creating an adventurous experience for children and fans. This collaboration features collectible toys with SpongeBob characters in ONE PIECE costumes and a digital game where users can interact with the toys. The project was developed by tms, which played a key role in creating the visual identity, strategy, and packaging for the campaign, emphasizing the synergy between the two franchises.

Norway

Extra launches ‘The Diaper Suitcase’ at Oslo Airport

Brand: Extra

Campaign: The Diaper Suitcase

Source: https://www.kom24.no/bauer-media-outdoor-extra-finn-espen-lonseth-sageng/extra-lar-reklamen-levere-varen/937508

Goal: Increase awareness of Extra's diaper discount membership

Claim: We solve the need at the moment it arises.

Media: Digital displays in the check-in area at Oslo Airport

Summary: Extra has launched a new campaign at Oslo Airport called 'The Diaper Suitcase', allowing parents to pre-order diapers for collection before their flight. The campaign aims to address the inconvenience of carrying diapers and promote Extra's 50% membership discount on diapers. It leverages airport advertising in a functional way, connecting exposure directly to action, thus transforming the brand from a mere advertiser to a solution provider for traveling families.

airport advertising family marketing retail discounts