Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Airport Media Bags PRM Engineering as Time Partner for Cork Airport

Brand: PRM Engineering

Campaign: Official Time Partner at Cork Airport

Source: https://www.adworld.ie/2026/08/21/airport-media-bags-prm-engineering-as-time-partner-for-cork-airport/

Goal: To create a distinctive advertising partnership

Claim: Time is central to both the airport experience and PRM's services.

Media: Flight Information Display Screens (FIDS)

Summary: Cork-based PRM Engineering has partnered with Cork Airport as its Official Time Partner, marking a first in airport media advertising in the UK and Ireland. This partnership grants PRM exclusive branding on the airport's Flight Information Display Screens, enhancing the passenger experience while reflecting PRM's focus on precision and timely delivery in their engineering projects.

Norway

Extra launches ‘The Diaper Suitcase’ at Oslo Airport

Brand: Extra

Campaign: The Diaper Suitcase

Source: https://www.kom24.no/bauer-media-outdoor-extra-finn-espen-lonseth-sageng/extra-lar-reklamen-levere-varen/937508

Goal: Increase awareness of Extra's diaper discount membership

Claim: We solve the need at the moment it arises.

Media: Digital displays in the check-in area at Oslo Airport

Summary: Extra has launched a new campaign at Oslo Airport called 'The Diaper Suitcase', allowing parents to pre-order diapers for collection before their flight. The campaign aims to address the inconvenience of carrying diapers and promote Extra's 50% membership discount on diapers. It leverages airport advertising in a functional way, connecting exposure directly to action, thus transforming the brand from a mere advertiser to a solution provider for traveling families.

airport advertising family marketing retail discounts