Campaign Diaries
Spotify Case of EXTRA: Kotti d’Azur: How EXTRA Stayed Relevant with a Song on Spotify for Gen Z
Goal: Engage Gen Z with a Spotify song
Media: Spotify
Summary: The article discusses how EXTRA successfully connected with Generation Z by launching a song on Spotify as part of their campaign 'Kotti d’Azur'. This strategic move helped the brand maintain relevance among the younger demographic.
Campaign Diaries
No Brand Diaries found.
Extra launches ‘The Diaper Suitcase’ at Oslo Airport
Goal: Increase awareness of Extra's diaper discount membership
Claim: We solve the need at the moment it arises.
Media: Digital displays in the check-in area at Oslo Airport
Summary: Extra has launched a new campaign at Oslo Airport called 'The Diaper Suitcase', allowing parents to pre-order diapers for collection before their flight. The campaign aims to address the inconvenience of carrying diapers and promote Extra's 50% membership discount on diapers. It leverages airport advertising in a functional way, connecting exposure directly to action, thus transforming the brand from a mere advertiser to a solution provider for traveling families.
Campaign Diaries
No Brand Diaries found.
