Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

SpongeBob and ONE PIECE under Golden Arches: McDonald’s combines two fandoms in a new Happy Meal adventure

Campaign: Happy Meal Adventure with SpongeBob and ONE PIECE

Source: https://www.media-marketing.com/vijesti/spongebob-i-one-piece-pod-zlatnim-lukovima-mcdonalds-spojio-dva-fandoma-u-novu-happy-meal-avanturu/

Goal: To create a crossover experience for fans of both franchises

Claim: An unexpected collaboration creates a grand adventure for fans

Media: In-restaurant experience and digital game

Summary: McDonald's has launched a new Happy Meal collaboration that combines the worlds of SpongeBob SquarePants and ONE PIECE, creating an adventurous experience for children and fans. This collaboration features collectible toys with SpongeBob characters in ONE PIECE costumes and a digital game where users can interact with the toys. The project was developed by tms, which played a key role in creating the visual identity, strategy, and packaging for the campaign, emphasizing the synergy between the two franchises.

Japan

Supplement ‘1 Yen Buyback’ Exposes Resellers’ Shame in ‘Jump No. 33’

Brand: Shueisha

Campaign: Weekly Shonen Jump No. 33 Special Reprint Campaign

Source: https://www.advertimes.com/20260810/article553877/

Goal: To address the resale issues caused by high demand for special edition cards

Claim: Special reprint edition without the card available for order

Media: Social media, Online store

Summary: Shueisha announced a special reprint of the Weekly Shonen Jump No. 33 without the 'ONE PIECE' card included, following significant demand and resale issues surrounding the original release. This reprint will be available for order from August 17 to August 27, with shipments scheduled between October and December. The response on social media has been mixed, welcoming the reprint but also expressing concerns over shipping delays and undisclosed pricing.

Manga One Piece resale Shonen Jump

Japan

Good for you, resellers, it’s just one yen

Brand: TSUTAYA

Campaign: Buyback Strategy for ONE PIECE Card

Source: https://www.advertimes.com/20260714/article550523/

Goal: To prevent reselling and ensure fair distribution of collectible cards

Claim: Buying ONE PIECE cards at 1 yen and 5 yen

Media: Social Media (X)

Summary: The article discusses a unique buyback strategy by TSUTAYA Himeji Hiromine Store concerning the ONE PIECE collectible card included with the July 13 issue of Weekly Shonen Jump. In response to high demand and resale activities, the store announced a buyback price of 1 yen for the regular version and 5 yen for the deluxe version of the card. This pricing decision, set by the head office, aims to discourage reselling and was met with significant attention on social media.

collectibles One Piece Resale prevention social media