TSUTAYA

Comments off | By · July 20, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Japan

Good for you, resellers, it’s just one yen

Brand: TSUTAYA
Campaign: Buyback Strategy for ONE PIECE Card

Source: https://www.advertimes.com/20260714/article550523/

Goal: To prevent reselling and ensure fair distribution of collectible cards

Claim: Buying ONE PIECE cards at 1 yen and 5 yen

Media: Social Media (X)

Summary: The article discusses a unique buyback strategy by TSUTAYA Himeji Hiromine Store concerning the ONE PIECE collectible card included with the July 13 issue of Weekly Shonen Jump. In response to high demand and resale activities, the store announced a buyback price of 1 yen for the regular version and 5 yen for the deluxe version of the card. This pricing decision, set by the head office, aims to discourage reselling and was met with significant attention on social media.

Campaign Diaries

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collectibles One Piece Resale prevention social media
Published: July 20, 2026
Tracked Brands
TSUTAYA (1)
Brand
TSUTAYA Campaign: Buyback Strategy for ONE PIECE Card Source: https://www.advertimes.com/20260714/article550523/ Goal: To prevent reselling and ensure fair distribution of collectible cards Claim:...